Category: small business

Don’t Let These Pricing Mistakes Hurt Your Profits!

In order to stay competitive and profitable, companies must continuously ensure their pricing structure communicates their value proposition. Chances are, most of your customers aren’t price-sensitive as much as they are value-conscious. With the right pricing strategy, you can impact the company’s bottom line and its ability to serve your customers and employees well. A… Read more »

Keep Your Revenue Flowing Smoothly

Challenges & Solutions for Recurring Revenue Business Models It’s the start of the new year—a time for implementing the strategies and action plans that will make 2020 your best year.  But unfortunately, many business owners get into the illusion that more sales means more cash, or cash might be flowing, but not in the right direction.… Read more »

The #1 Rule in Business: Know Your Numbes

Having a financially fit company involves checking in on some of your most important financial stats. After all, how can you know where you’re going if you don’t know where you are? B2B CFO® is here to help you. Most business owners admit they are busy putting out fires and working with customers, rather than pouring over… Read more »

Recession-Proof Your Business

Many economists predict the U.S. economy’s decade-long growth streak is set to hit a down side soon. Of course, as a college Economics professor once remarked, “Economists have predicted nine of the last three recessions.” That is to say the exact timing of a downturn can’t be precisely projected, but, as CEOs & Owners, we know economic… Read more »

Employee Theft- Is it Happening to You?

Employee theft is more serious than you think—and is rampant in small to mid-sized businesses. It never ceases to astound people that a trusted employee could steal from you. Sadly, most fraudulent activities take about 16 months before they are even detected. After the Enron debacle, Congress passed “Sarbanes Oxley” to tighten the responsibility of… Read more »